Axe House Unveils the Ultimate Gentleman’s Challenge

In collaboration with notable partners around the city, Axe House brings the first ever Gentleman’s Challenge to guys in Dubai.

Axe House launches the first ever “ULTIMATE GENTLEMAN’S CHALLENGE” – #AxeManShould

Lads of Dubai, oil your beards, grab your Axe and get ready for the manliest summer the UAE has ever seen!

Axe House in collaboration with The Smash Room, Dubai Autodrome, XLine, Skydive Dubai and Radio One bring the first ever Gentleman’s Challenge to the Men of Dubai, proving that chivalry is still alive and well.

This grungy, graffiti, underground Craft Hops and Dining concept have gone where no other venue in Dubai dares to go by launching a series of crazy Challenges, in conjunction with their big-name partners, sending a call to action to the Gents of the UAE. With a 2 week deadline per challenge, the Lads will need to submit a 1 minute video of themselves completing the dares using the hashtag #AxeManShould along with the Axe House partners’ social media handles, to go into the running. And with a prize of 1,000 AED Tab at Axe House JLT for each Challenge and a 5,000 AED Tab for the Final Challenge, who wouldn’t want to win ultimate bragging rights as the UAE’s Manliest Gent.

The winners will be chosen by a team of Bearded Axe experts, along with Elliott and Wiggs from Radio One, who have agreed to give up their own ‘man’ hours [pun intended] and are committed to finding the craziest, out of the box video submissions. And if you’re worried about not wanting to face your missus if your video isn’t chosen, not to worry, head to Axe House and show your uploaded video to redeem a complimentary Craft Hops or House Beverage.

If you think this venue is just about crazy PR stunts, you’ve got it all wrong. Axe House is on a mission to support other local, homegrown concepts, with loads of activations in the pipeline with the likes of Brusko Barbers, Mr Fox & Mr Draper, bringing even more Gentleman’s inspired activities to be enjoyed with your best mates.

The “Ultimate Gentleman’s Challenge” will kick-off in true Gent style on Sunday, 3rd June at The Smash Room from 8pm, with bottle throwing, #shatteringtimes and light bites like Halloumi Fries, with the men encouraged to head down and ‘Unleash The Beast Within.’ So charge your iPhones and your GoPros, grab your mates and mark your calendar, this is one summer Challenge not to be missed!

“Axe House, where the beards are long, the sleeves are tattooed, and the Craft Hops are cold