Adrenaline on canvas during Art Dubai :

Dubai’s fast-paced energy, and action sports brands XDubai and Skydive Dubai inspire Agron Hoti’s VELOCITÀ

Press Release

  • VELOCITÀ, the latest art from world renowned artist, Agron Hoti, makes its debut during Art Dubai
  • Inspired by the spirit of Skydive Dubai and XDubai, VELOCITÀ is currently on display at The Lodge
  • The grand art piece is a sports-inspired installation by the Italian-based abstract artist, and the second in partnership with XDubai

30 March 2021 – Dubai, United Arab Emirates: Dubai’s vibrant spirit and fast-paced energy is the subject of Italy based artist Agron Hoti’s VELOCITÀ. Making its debut during this year’s Art Dubai (29 March – 3 April 2021), VELOCITÀ was inspired by both the city of Dubai, as well as the work of homegrown action-sport brands, XDubai and Skydive Dubai. VELOCITÀ is Hoti’s expression of how it feels to skydive, jumping from a plane at 13,000 feet (3,900m) and heading towards the city of Dubai at speeds up to 120 mph (193km/hr).

“Dubai is a city that is fast paced, and I love this about the city. It is also the home to lovers of action sports, and this is what inspired me to come up with my latest artwork, VELOCITÀ!”, said Agron Hoti who is currently in Dubai for the premiere of his work during Art Dubai.

Currently on display at The Lodge in Dubai, VELOCITÀ, which means velocity in Italian, is the latest art piece by the world-renowned abstract artist. Inspired by the extraordinary and aerial feats achieved by the team at Skydive Dubai and XDubai, Dubai’s very own action sports hub, Hoti was intrigued to see how the city of Dubai would look from a bird’s eye view. This led to Hoti taking a trip to Skydive Dubai and experiencing first-hand how the city looks from above, while traveling at a high velocity. Experiencing the sights and sounds of Dubai through a different lens than most tourists, inspired Hoti to create the 15x12m artwork at Skydive Dubai. 

Fourteen pieces make the grand VELOCITÀ and six are on display at The Lodge, located on Al Meydan Street D69 in Dubai. Two pieces remain part of both XDubai and Skydive Dubai’s respective art collections.

“XDubai’s work has inspired millions around the globe to defy their own limits of what they believe is possible, extending beyond athletics and also now into arts,” said Mohamad Javad, General Manager of XDubai. “In many ways our athletes are artists who express themselves in incredibly unique and inspiring ways, and it is encouraging to see the thrill that they experience depicted in this beautiful art piece. VELOCITÀ is a beautiful homage to what we at XDubai live by day after day and it is an honour having Hoti work on his third major art piece here in Dubai.”

VELOCITÀ, is currently on public display during Art Dubai on the grand walls in the interior of The Lodge, a new lifestyle focused cafe in the heart of Dubai, designed to be a home for lovers of art and niche collectibles.

“The adrenaline rush when I landed on ground inspired me to create an image of the artwork instantly. VELOCITÀ’s strokes depict what speed means in the eyes of an artist. I would like to thank the team at Skydive Dubai for inviting me to experience the thrill of free falling. It is an experience I will never forget,” added Hoti. VELOCITÀ is the third installation – and Hoti’s latest sports-inspired art – following two earlier pieces, ECLISSI (Verona, 2020), and EXXTRA (Rome, 2019).


VELOCITÀ is currently available for public viewing at The Lodge in Dubai.

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About XDubai

Pushing boundaries and pushing you to your limits, XDubai is your ambassador for action sports. XDubai encourages this all-action adventure as the city comes together to experience the thrill of an active life.  By partnering with the top local and international sports brands, XDubai will take Dubai’s sports scene to the next level and become the adrenaline capital of the world. For more details about XDubai, please visit

About Agron Hoti

Agron Hoti is a world-renowned Albanian born artist based in Verona, Italy for over two decades. The city of Romeo and Juliet became Hoti’s home and played a major role in the inspiration of his art pieces over the years. Hoti is known for his abstract art on canvas through his unique style of collaborating sports, music and nature into inspirational works of art. Hoti has exhibited his works in Turin, Milan, Venice as well as New York, Paris, Shanghai and Casablanca. To read more about Hoti’s work, please visit

For more details on the art pieces EXXTRA and ECLISSI, please visit